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About the course

Service design is a field of study that employs design methodologies for planning processes and systems for the public and business sectors and the common characteristics they share. While traditionally design focused on physical planning, the design of services entails work plans, consolidation and definition of processes, information accessibility, communication and interface mapping between the physical and digital dimensions, and use of additional materials. This study field stemmed from the increasing understanding of the design role in building significant processes in the public sphere and within complex systems, in a way that addresses the many variables, differing needs, and partners of each project. There are currently large-scale projects being implemented in healthcare systems, municipal services, banking, academia, and the business sector—all led by designers as they work to provide better quality services and add value to users. The course is an intensive workshop in which students learn contemporary service design research methods and apply them to produce a program proposal that includes all system components and their chosen design solutions. 

This year's theme focused on nutrition and active lifestyle choices for children and teens during times of routine and emergency (including the current COVID crisis with its subsequent restrictions, social distancing, shutdowns, isolations, etc.).

Adi Zaguri, Meitar Lubotzky, Reut Moses, Noa Miron, and Dana Zalta


A system to encourage mutual responsibility between children (ages 9-12) and a character. The character is represented virtually and physically. From getting up in the morning  until bedtime, the character provides children with support and companionship, particularly during long enforced isolation periods such as COVID lockdowns. In return, children must sustain the character by completing physical exercises that reduce passive screen time. This reciprocal relationship is designed to have a positive psychological effect and encourage children to become more active.

meich_design , adiza_design , noa.m_design , dzaltadesigns , tvpy25

Maman Goni, Samuel Aricha Yuval, Amar Tamar, Foxman Ronel


About 70 percent of teenagers gained weight during the corona pandemic. "Activism" - is an online youth movement designed to empower children and youth as agents of change to promote a healthy lifestyle. The platform provides a connection between the virtual and physical world, while paying attention to the empowering ability inherent in every child in his immediate environment, even in times of crisis and social disconnection. , gonymaman , tamar_a_design0.1 , ronelfoxman

Are you too interested in Inclusive Industrial Design?

Come study with us at HAC!

A world in flux, challenges and provides many fascinating opportunities for people, society, environment and living creatures. Empathy, sensitivity, paying attention to others and the will to investigate and research are at the heart of our activities in our department. We utilize a variety of skills to help and strive for change. Come study with us at HAC.