Global changes in recent decades - economic, social and technological - have led to changes in consumption habits in relation to the power center of corporations, companies and brands. From the unveiling of Nike's "sweatshops" in the '90s, to the Occupy Wall Street movement, manufacturers and corporations have realized they need to create a new agenda. Issues such as social and community responsibility, employment conditions, transparency and, of course - the climate crisis - were on the agenda. With these changes in mind, the course deals with the designer's place in the construction of brand strategy and brand values - their implications and meaning. Brands and branding processes are discussed in the broader context, with an emphasis on activism and design as a tool for change. With reference to the smallest details and the design language, the students develop a brand that reflects a worldview and a position.